Privacy policy

Last updated: June 18, 2026

Queensell operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Queensell is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
• Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
• Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
• Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
• Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

Analytics, Advertising, Session Replay and Tracking Technologies

We use cookies, pixels, analytics tools, advertising technologies, and session replay technologies to understand how visitors interact with our Services, improve website performance, detect fraud, measure marketing effectiveness, personalize content, and enhance the customer experience.

Depending on your consent preferences and applicable law, we may use the following categories of technologies:

Analytics Technologies

We use analytics technologies to understand how visitors interact with our Services, including pages viewed, products viewed, navigation paths, traffic sources, device information, browser information, approximate geographic location, and other usage information.

These technologies may include:

• Google Analytics

• Shopify Analytics

• Microsoft Channel analytics services

Advertising and Marketing Technologies

We use advertising and marketing technologies to measure advertising performance, build audiences, provide personalized advertising, and understand the effectiveness of our marketing campaigns.

These technologies may include:

• Meta (Facebook & Instagram) Pixel

• TikTok Pixel

• Pinterest Tag

• Taboola Pixel

• Google Advertising Services

These technologies may collect information regarding your interactions with our Services, including page views, products viewed, cart activity, purchases, device information, browser information, and advertising identifiers.

Session Replay and Heatmap Technologies

We may use session replay, behavioral analytics, and heatmap technologies to better understand how visitors interact with our Services, identify usability issues, improve website functionality, analyze customer experience, and detect technical problems.

These technologies may include:

• Propel Replays & Heatmaps

Session replay technologies may record information such as mouse movements, scrolling behavior, clicks, navigation paths, page interactions, and general usage behavior. These technologies are configured to avoid recording sensitive information such as payment card information, passwords, or other protected data.

Customer Review Technologies

We use customer review platforms to collect and display customer reviews and feedback.

These technologies may include:

• Judge.me Reviews

Review platforms may collect information submitted by customers when leaving reviews or interacting with review-related features.

Fraud Prevention Technologies

We may use fraud prevention and security technologies to help identify suspicious activity, prevent fraud, secure transactions, and protect our Services.

These technologies may collect device information, network information, IP address information, and transaction-related information.

Consent Controls

Where required by applicable law, certain analytics, advertising, session replay, and marketing technologies will only be activated after you provide consent through our cookie consent tools. You may withdraw or modify your consent preferences at any time through the privacy settings available on our Services.

Cookie Policy

What Are Cookies

Cookies are small text files that are placed on your device when you visit our Services. Cookies help us operate our website, improve functionality, remember your preferences, analyze website performance, protect against fraud, and support our marketing activities.

We and our service providers may also use similar technologies such as pixels, tags, web beacons, software development kits (SDKs), local storage, and other tracking technologies.

---

Categories of Cookies We Use

Strictly Necessary Cookies

These cookies are required for the operation of our Services and cannot be disabled in our systems.

Examples include:

• Shopping cart functionality

• Checkout functionality

• Account authentication

• Security and fraud prevention

• Load balancing and website performance

• Consent preference management

Without these cookies, certain parts of the Services may not function properly.

---

Analytics Cookies

These cookies help us understand how visitors use our Services and improve website performance.

Examples include:

• Google Analytics

• Shopify Analytics

• Microsoft analytics services

These cookies may collect:

• Pages visited

• Products viewed

• Session information

• Device information

• Browser information

• General usage statistics

---

Advertising and Marketing Cookies

These cookies are used to measure advertising effectiveness, personalize advertising, build audiences, and deliver relevant marketing content.

Examples include:

• Meta (Facebook & Instagram) Pixel

• TikTok Pixel

• Pinterest Tag

• Taboola Pixel

• Google Advertising Services

These cookies may collect:

• Advertising identifiers

• Device information

• Browser information

• Products viewed

• Shopping activity

• Marketing attribution data

---

Functional and Preference Cookies

These cookies help remember user preferences and improve website functionality.

Examples include:

• Language preferences

• Region preferences

• User settings

• Saved preferences

---

Session Replay and Heatmap Technologies

Where permitted by applicable law and your consent preferences, we may use session replay and heatmap technologies to understand how visitors interact with our Services and improve user experience.

Examples include:

• Propel Replays & Heatmaps

These technologies may collect information regarding:

• Mouse movements

• Scrolling activity

• Click activity

• Navigation behavior

• User interaction patterns

Sensitive information such as payment card information, passwords, and protected account credentials is not intentionally recorded.

---

Third-Party Cookies

Some cookies may be placed by third-party service providers that assist us with:

• Analytics

• Advertising

• Marketing

• Reviews

• Fraud prevention

• Website functionality

Examples include:

• Google

• Meta

• TikTok

• Pinterest

• Taboola

• Shopify

• Judge.me

• Microsoft

These third parties may process information in accordance with their own privacy policies.

---

Managing Cookie Preferences

Where required by applicable law, non-essential cookies will only be activated after you provide consent.

You may:

• Accept cookies

• Reject non-essential cookies

• Change your consent preferences

• Withdraw consent at any time

You may also manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Services.

---

Global Privacy Control

Where required by applicable law, we recognize Global Privacy Control (GPC) signals as a request to opt out of certain data processing activities associated with targeted advertising and sharing of personal information.

To learn more about Global Privacy Control, please visit:

https://globalprivacycontrol.org

---

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our business practices. Any updates will be posted on this page together with the revised effective date.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. You can exercise your rights to opt-out of those uses here .
• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

• Right to Access / Know. You may have a right to request access to personal information that we hold about you.
• Right to Delete. You may have a right to request that we delete personal information we maintain about you.
• Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. You can exercise your rights to opt-out of those uses here. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out for the device and browser that you use to visit the website. If we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.
• Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at vitaliy@queensell.com or contact us at 800 SE 4TH AVE, STE 711, HALLANDALE BEACH, FL, 33009, US For the purpose of applicable data protection laws, we are the data controller of your personal information.