ABOUT US - board game store Queensell
What happens when people look up
This is Queensell — how the story began?
Queensell is a board game company with Ukrainian roots and a global heartbeat. Founded in 2020, now reaching players across the US, Canada, Mexico, Germany, France, the UK, Australia, Japan and growing.
But we didn't start with a business plan. We started with a question: Why does something so universally loved still feel so underserved? And what can we bring to this world?
Classics and originals. Under one roof.
Who we are (when no one's watching)
We're the team that debates the exact weight of a domino tile for forty minutes and considers it time well spent. An international crew that runs on deadlines, playtests, and a low-key obsession with getting every detail right.
There's a CEO who still opens every new product box himself before it ships. Designers who dream in hexagons. A marketing team that builds communities, not just campaigns. Product people who can pitch a Kickstarter campaign in their sleep. Logistics minds who route your order across three continents without blinking. And account managers who — rare breed — actually enjoy answering emails.
In CEO's words
"Board games are one of the few things left that ask people to be fully present. No notifications. No algorithms. Just you, the people you're with, and a challenge you share. Queensell exists to give people more of those moments — not because a screen told them to sit together, but because they chose to."
What's ahead
More original games. More markets. More reasons to open a box and forget what time it is.
We're building a brand that families, friends, and complete strangers at a café table will reach for first. Not the biggest name in board games. The one people trust and love.
The best evenings don't need Wi-Fi. They need the right people and a good game.