ABOUT US - board game store Queensell

What happens when people look up

You know that moment. You put the phone down. Someone opens a box. The pieces hit the table and you have eye contact, laughter, a dare, a bluff, a rematch.
That moment is older than electricity. Older than printing. People have been gathering around games for thousands of years.
It never stopped working. We just got distracted.

This is Queensell — how the story began?

Queensell is a board game company with Ukrainian roots and a global heartbeat. Founded in 2020, now reaching players across the US, Canada, Mexico, Germany, France, the UK, Australia, Japan and growing.

But we didn't start with a business plan. We started with a question: Why does something so universally loved still feel so underserved? And what can we bring to this world?

Classics and originals. Under one roof.

First , we take the games that humanity already perfected. Chess. Backgammon. Dominoes. Cribbage. Checkers. Poker. Shut the Box. Games that survived empires, wars, and the entire internet. We give them the quality and craft they've earned but rarely get — the kind of pieces you want to touch, the kind of box you don't want to hide.
Second — we invent. In 2024, our first original game, Mars Expedition: SOL43, launched on Kickstarter and got funded. A logic game layered with puzzles, science, and Martian dust. In 2025 came Meteor Shower — a fast, sharp 2-player strategy game about building and destroying paths. Also funded. Proof that players want more than just rolling dice, they want a challenge.
We don't choose between tradition and invention. We think they belong on the same shelf.

Who we are (when no one's watching)

We're the team that debates the exact weight of a domino tile for forty minutes and considers it time well spent. An international crew that runs on deadlines, playtests, and a low-key obsession with getting every detail right.

There's a CEO who still opens every new product box himself before it ships. Designers who dream in hexagons. A marketing team that builds communities, not just campaigns. Product people who can pitch a Kickstarter campaign in their sleep. Logistics minds who route your order across three continents without blinking. And account managers who — rare breed — actually enjoy answering emails.

In CEO's words

"Board games are one of the few things left that ask people to be fully present. No notifications. No algorithms. Just you, the people you're with, and a challenge you share. Queensell exists to give people more of those moments — not because a screen told them to sit together, but because they chose to."

Dimitri Shumylo, CEO

What's ahead

More original games. More markets. More reasons to open a box and forget what time it is.

We're building a brand that families, friends, and complete strangers at a café table will reach for first. Not the biggest name in board games. The one people trust and love.

The best evenings don't need Wi-Fi. They need the right people and a good game.